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Gen Z & Gen Y: Attracting The Next Two Wealthy Generations

Type: Phone/Webcast Focused Results
Date: 08/12/2010 thru 08/12/2010
Location: Your Office,10-11:30 EST,
Event Contact: awhitaker@kybanks.com 		Brochure

Generation Y is coming of age with over $170 Billion dollars in buying power, and over $50 Billion in buying influence, and Generation Z is waiting in the wings. Lots of banks will be competing for the attention and loyalty from both, with clear winners and losers. In this webinar - Gen Z and Gen Y - Attracting the Next Two Wealthy Generations - you will learn specifically what the younger generations want from the banking experience, and why they want it. You will discover specific actions to take to maximize the banking experience, and to increase the effectiveness of your marketing and sales efforts. Banks that embrace these strategies and tactics will see revenue increases in excess of 10%.
The webinar agenda includes:
  • Gen Z and Gen Y customer beliefs, preferences, and priorities
  • How and where do we reach them?
  • Effective outreach strategies
  • Authenticity is the word (it's ok to be uncool!)
  • The Gen Y and Z website
  • Joining their networks (including the social ones)
  • Other marketing strategies that pay off
  • Emphasizing service to the younger customer and prospect

    WHO SHOULD ATTEND
    Executive Vice Presidents of Retail, EVP's of commercial and consumer lending, business development officers, Vice Presidents of Marketing, Marketing Managers, branch managers, and any one else engaged in the marketing and selling of banking services to the younger customer or prospect.

    TO REGISTER
    Online registration is available below. We encourage you to use the online system, but if you prefer paper,     click here for a printable program brochure with registration form.

    WHAT IS A WEBINAR
    The LIVE WEBINAR allows 1 phone connection and 1 Internet connection (from a single computer terminal) to view online visuals as the presentation is delivered. Registrants will have GoToMeeting software automatically loaded onto their computers for easy viewing of th epresentation. The session will be approximately 90 minutes in length, including question and answer sessions. The pin number, hookup instructions and handouts will be emailed 3-5 business days prior to the webinar.


    e-Events : Event Registration Detail
    Event Location
    Your Office,10-11:30 EST

    • Registration Fees
    KBA Live Webinar & Written Materials $255

    		 


     
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